We didn’t build this company in a boardroom with a spreadsheet; we built it in the rain, under the sun, mowing fairways and with boots covered in fertiliser. We’ve spent decades managing professional sports turf, and frankly, we got tired of the old way of doing things.

We saw too many reps pushing products that weren't needed and too many managers spraying by the calendar because they didn't have the data to do otherwise. We walked away from the traditional sales model to create something we actually wanted to use."We aren't just guys in suits selling jugs. We’re turf managers who got tired of the inefficiency and decided to build the solution ourselves."

We’ve Been There. We’ve Done That.

We’ve managed the budgets, handled the disease outbreaks, and felt the pressure of "tournament-ready" expectations.

Our goal wasn't just to sell you a better product—it was to give you a better system. By leveraging remote support, predictive algorithms in turfOS and a range of professional product solutions, we’ve made it possible for you to get elite results without the elite price tag.

Welcome to a partnership built on experience, powered by tech, and focused entirely on your turf health and performance oh, and your bottom line.

Karl Parry

iGreenKeeper

Turf Different.